Tuesday, August 30, 2011

MLM business model:: the perfect storm?

ok. i’m going to elaborate more on this topic later in this blog, but i need to begin throwing stuff up here both to organize my thoughts and to begin assimilating my case.

(insert ‘my story’ here – entrepreneur, mlm’s)

(insert story of the past 2 months, health, priorities)

i have been searching for a business model that would help me to achieve my goals. a model that would allow me the following realities as part of my professional path:

1. the provision of a product/service that has meaning, something that helps people and improves quality of life

2. a relationship-based industry where not only human-human interaction is necessary but getting involved in people’s lives is part of what i would do

3. a focus on entrepreneurism and business development

4. a model/concept that is completely mobile

5. a model/concept that is scalable – something that can grow at any speed without multiplied layers of management

6. realistic investment/reward ratios – a model that truly and tangibly rewards me for what i give to it

7. a model/industry that stands strong through economic waning – something that is ideally strengthened in economic downturns

8. a model/concept wherein i am constantly growing personally, being sharpened professionally, and accumulating skills and education as part of what i do – (i am my biggest business asset!)

so i along with a few business friends had conversations about what kind of company we could create that would embody these realities. it was clear from the beginning that any brick-and-mortar biz of any kind wouldn’t fit my criteria. so how about a digital company? automated website templates? a groupon knockoff? ad sites? affiliate marketing efforts? these are all legitimate possibilities, but largely only cultivate relationships between people and apples (computers, that is :) .

and then it occurred to me. the MLM (multi-level marketing) model. after i chuckled a little and then thought through a few of my initial negative hangups – which turned out to be primarily cultural in nature – i had this huge aha! moment. the MLM business model was capable of accomplishing everything i was looking to achieve. the MLM concept, aka Network Marketing, aka Relationship Marketing, began to shine like a jewel the more i explored the new implications.

there are several other positive factors that i will just note for myself right now b/c i’ve got to go make some pizzas! :)

* i’ve always had a secret affinity for MLM’s

* i’ve witnessed friends/family create successful income streams with MLM’s

* residual income

* ridiculously simple & accessible when compared to conventional ‘small business’

* the new school culture for MLM’s

* no inventory / no selling >> using, sharing

* level playing field vs. corporate structure = real free enterprise

* marketing $ go to other IBO's (team members) vs. large corps.. lending to a more local and grassroots distribution of $

below i’m going to begin pasting videos i’ve been stumbling upon related to MLM’s / Network Marketing. seems names like Kiyosaki, Buffet, Trump, and other little old conventional business professionals have recently been turning their attention to this industry. not to mention the digital version of network marketing, 'affiliate marketing', being implemented by most large online companies like Amazon, Ebay, Google, etc. could Network Marketing be the perfect storm for entrepreneurs in this generation?

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